Swiss Technology Meets Filipino Ingenuity: Hawa Concepta III Launch in Manila

Swiss Technology Meets Filipino Ingenuity: Hawa Concepta III Launch in Manila

Häfele Philippines recently hosted the market launch of the hashtagHawaConceptaIII, a groundbreaking pivot and slid-in furniture pocket door system, on July 25, 2024. The event brought together industry leaders, architects, and interior designers to witness firsthand this revolutionary technology that is set to redefine spaces across the Philippines.


Prior to the launch, Häfele Philippines organized an employee training. The sales team received product knowledge to effectively position Hawa Concepta III to potential clients, highlighting its benefits. Simultaneously, the technical team underwent rigorous training to ensure seamless installation.

Distinguished guests Stefano Mattioli Managing Director of HAWA - Asia Pacific, and Winson Lee, National Brand Manager - SEA, captivated the audience with in-depth demonstrations of the Hawa Concepta III's unparalleled features and benefits. Professionals from design and cabinet-making industries who attended the event were impressed by the system's intuitive functionality, space-saving capabilities, and effortless installation.

"Stefano and I would like to express our gratitude to Häfele Philippines, Inc. for the outstanding preparation of the Hawa Concepta III market launch in Manila. Despite the unpredictable flooding situation, we successfully carried out the product training and event," Winson shared.

Truly embodying its German heritage of engineering and design excellence, Häfele Philippines showcased the perfect fusion of Swiss technology and Filipino ingenuity. By empowering architects and designers, Häfele reaffirms its commitment to delivering world-class solutions to the Philippine market.

To learn more about the Hawa Concepta III and how it can transform your projects, visit our showroom or contact us at info@hafele.com.ph.

Back to blog