On December 5, 2024, Häfele Philippines recently forged a strategic partnership with Premier Axis Trading Corp, a prominent distributor in the Central, Western, Eastern Visayas, and Davao regions. This collaboration, sealed by Michael Sy & Jasper Vallestero from Premier Axis, and Roland Poehlmann from Häfele Philippines, aims to expand its market reach and provide greater access to its high-quality products and services.
Through this partnership, Premier Axis & Häfele’s can work better together in bringing high quality hardware products and small domestic appliances to a wider network of general trade hardware stores across their assigned regions. This strategic move will enable Häfele to reach more customers and strengthen its brand presence in the Visayas and Mindanao regions.
Premier Axis will deploy a dedicated sales and account management team to ensure seamless service and support for customers. This will enhance the overall customer experience, providing access to a wider range of high-quality Häfele products and expert advice.
Both companies are optimistic about the future of this partnership, believing it will drive significant growth and success. Premier Axis plans to establish Häfele showrooms in key locations, further strengthening its brand presence and customer reach.