Since acquiring the official distribution rights for Bosch Appliances in the Philippines in 2015, Häfele Philippines, Inc. has been actively promoting the brand to Filipino households, expanding its presence through the establishment of showrooms and collaborations with nationwide retailers. In addition to these efforts, the company has gone the extra mile by co-presenting various events, including seminars, expos, trade shows, and fan fairs. One recent successful event was the Bosch Fan Fair, which took place at C1 Park in BGC, Taguig on October 21-22, 2023.
At the fair, attendees had the opportunity to explore Bosch's extensive line of power tools, building technologies, and household appliances. Notably, Häfele created a booth featuring Bosch mobile kitchen with its small and major kitchen appliances. It served as the stage for Chef Kevin David of Idalia, a Manila-based pop-up restaurant owner, to display his culinary skills and prepare delectable dishes for event attendees.
Moreover, the event attracted distinguished guests, including representatives from the German Embassy, German-Philippine Chamber of Commerce and Industry, European Chamber of Commerce of the Philippines, with Roland Poehlmann and Paulo Duarte, the Managing Directors of Häfele Philippines and Bosch Philippines, respectively.
This event stands as a testament to the commitment of Häfele and Bosch to enhance the home experience of every Filipino through their high-quality and innovative home and building solutions. These brands are eager to host more social events in the near future, further reinforcing their dedication to elevating the lives of Filipino households.